The Swift Snack is a pet toy that helps pet lovers entertain their pets when they are not around by acting like an animal of prey that plays dead when attacked. We want to do this by making a silicone bone that has wheels that dispense food at random.

In researching the standard pet ball, we found that there were many unaddressed problems, including the pet getting their mouth stuck on the ball, boring, design and cheap materials. We also believed that if someone is going to pay money, they should get more value. Our brand believes people should stop settling for a mediocre product and should demand more for their pet’s entertainment. The Swift Snack allows your pet to be entertained and, most importantly, safe.

In addition to being safe and entertaining, our pet toy needed to be different from the vast array of others on the market. To do that, we needed to think outside the box. We decided to make this pet toy move on its own and able to sense pressure from your pet so it could mimic an animal by playing dead. With this idea, we are hoping there are many opportunities for us, but more importantly, you.

We did not get much customer feedback, but we were told that it needs to be more specific, but easier to explain. We wanted to brand our product as something that is completely different from what people are used to. To do that, we showed people precedents and then showed them what would happen if it moved. For the future, we are hoping to show this to as many people as we can because we believe there will be one person that believes in us.